A Creator's Guide to Transmedia Storytelling (Author)
From transmedia pioneer Andrea Phillips, this is the first major, comprehensive resource to feature instruction on the principles of storytelling, platform selection, execution, big-picture strategy and structural considerations -- plus case studies of milestone transmedia projects and interviews with more than a dozen leading transmedia creators.
Whether you're in marketing, games, publishing, film and television, theater, or any other medium, A Creator's Guide to Transmedia Storytelling will give you the concrete tools and knowledge you need to tell your story and create deeper audience engagement right now.
Why You Need A Creator's Guide
If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures — at a fraction of the cost.
You'll learn how to:
- Choose the right platforms for your story
- Decide whether to DIY or outsource work
- Find and keep a strong core production team
- Make your audience a character in your story
- Get the funding you need--and even make a profit
- Forge your own successful transmedia career
With these proven media-ready strategies, you'll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You'll create major buzz with structures such as alternate reality games and fictional character sites — or even "old-fashioned" platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.
This isn't the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level--through transmedia storytelling.
What People Are Saying
"Phillips' book is a powerful tool for anyone who wants to make a career for themselves within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
David Gale, Executive Vice President, MTV Cross Media
"A Creator’s Guide to Transmedia Storytelling is an excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multi-platform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principals of transmedia storytelling. Highly recommended!"
Jeff Gomez, CEO Starlight Runner Entertainment
"Transmedia storytelling is a bold and exciting new arena for creativity and innovation that has already proven its potential to engage audiences in immersive stories and deep experiences. Andrea Phillips provides a compelling, thoughtful and clear guide to a next generation of creators in this medium. She demystifies the process and she proves that you, too, can push the envelope and be part of the future of storytelling."
Michelle Satter, Founding Director Sundance Institute Feature Film Program
"Andrea has written a straight forward and no nonsense guide for the fun filled and strangely awesome world of transmedia storytelling."