If you're a long-time reader here, it won't have escaped your notice that I stopped talking about transmedia a while back. I'm not writing about craft anymore, I'm not giving talks at conferences, and I've been increasingly winding down or declining commitments to run workshops, speak to classes of aspiring digital professionals, and so on. But it's not because I've left transmedia, and not that I don't believe in transmedia anymore.
Partly this is because I'm in an extremely fortunate position wherein haven't needed to hustle for new projects for a long time now. But it was already in the cards when I was still hustling. Mostly it's because I don't want to sell snake oil, and when I talked about transmedia, snake oil was where I was headed -- and definitely what audiences wanted from me: promises that if they just did what I told them, they'd get more engagement, attract more eyeballs, and make more money.
That's not always true. Transmedia is not your magic bullet; you can use every technique in the toolbox and still make a project nobody ever looks at or cares about. Sometimes implementing a transmedia strategy is a waste of precious energy and resources. It's hard to say that when your goal is to get people to hire you for money to do things, though. But look: transmedia isn't synonymous with innovative or interesting, nor is it a replacement for a traditional marketing plan.
Anyway, I didn't want to become someone eternally pitching something I didn't believe in anymore. So I stopped punditing, basically.
There's another reason, too. While I was still on the conference circuit, I found myself increasingly talking about work that I'd done or experienced three years before, five years. Meanwhile the amount of work I was actually doing was paltry, and I don't think any transmedia work I've done has been noteworthy since... well. *coughs* It's been a while.
I got into this field because of the art, because of the audience relationships, because when you make something amazing and electric, there's nothing else like it. I got into this because of The Beast, because I was told a story and gifted with an experience that changed my life. I want to do that, too.
I wasn't ever, ever going to do that by speaking to a group of brand strategists about the engagement pyramid.
When something isn't working for you, when you find yourself walking down a path that goes somewhere you don't want to be, the only answer is to turn a corner and head somewhere else. So what have I been doing instead? I doubled and tripled down on making instead of talking.
I've got a really magnificent long-term project that you could probably call transmedia I'm working on -- details will come eventually, I swear. Hopefully in the next couple of months!
And I've also been chipping away at a long-term plan to build some credibility as a writer, and maybe start some organic growth so that one day I can go to a publisher or a production company and have the gravitas to get more complex things made... without having to start a studio my own self. I've done independent works like Lucy Smokeheart and The McKinnon Account. I've also somehow turned into a legit science fiction author. I've written a novel, I've published a few short stories. I'm represented by Zoe Sandler at ICM now, and I'm a member of SFWA. I have a game on the way, and some secret stuff, too. I'm making again. It feels... amazing.
But I'm still here, and I have big plans. Long-range plans, to be sure. But hopefully when we get there, you'll find it's been worth the wait.
And who knows, maybe when the time comes, I'll finally have some new things to say about transmedia, too.