SXSW 2012: Breaking Into Transmedia

It's SXSW Panelpicker time, you guys. I know, already. Seems like we just got done cleaning the BBQ sauce out from under our fingernails, right?

My own proposal is Breaking Into Transmedia, and if selected, I'll talk about the lay of the land from a career perspective: Where the money comes from, where it goes, and what you probably need to do to make or get a job doing transmedia work. 

There are a ton of proposals out there by smart, gracious, and talented people, but I'm afraid I'm too pressed for time to link 'em up just now, what with ARGfest and other top-sekrit-but-I-swear-I'll-tell-you-soon stuff going on. So if you have panel in, please, please self-link in comments, OK?