Looks like MIT is creating a Center for Future Storytelling as a part of their much-venerated Media Lab. The intiative claims to be promoting interactive storytelling, which tingles my ARG sense a little... but if you read the press release carefully, it appears that they plan to focus on technological innovations in making a static end product. A little disappointing if that's the case.
Still, this sounds like a really interesting project, and I'm already itching to work out how to get myself invited on a tour of the place when it opens. My calendar for 2010 is wide open!