I've been dabbling my toes into the Heroes 360 experience. It's a great idea, but the execution leaves some things to be desired. First: I'm a big fan of the show. I'm also a big fan of complementary content, even if it isn't the full-tilt no-holds-barred textbook ARG. The graphic novels from the beginning of the season were terrific for this - lots of flavour, some good characterisation and backstory.
Now, with this whole Primatech Paper development, I'm really excited about what they're trying to do. Will it be an ARG? I don't know, and I don't think it matters. The thing that's bugging me is that the execution is a little, well, sloppy.
Case in point: I received a text message containing a username and password, but when I got to the relevant site, mere minutes later, that section of the site no longer prompted for a username and password. However, there were four new places to enter a different username and password, leaving me soundly baffled as I tried to input my obsolete password into all of these wrong spots. (Hey, it's been a long while since I've been an actual player.)
Of those four new protected areas, two ceased to require a username/password combination within a few minutes, robbing me of the satisfaction of having figured them out on my own - and I was pretty sure I had them figured out, although the site didn't accept my authentication, though I hear that it did so for other people.
Sloppy, sloppy, NBC. You should have been prepared a little better. Here's hoping you get your act together by next week.