I've just received a copy of Rules of Play as a gift. I plan to read it over the next few weeks and inform my outlook on alternate reality gaming with some of the tried practices and principles of traditional game design. As I mull, I'll post here.
Alternate reality gaming is an interesting space, though, so I wonder how much will seem applicable to me and how much won't. As a genre, we owe much to theater and the particular culture that has nourished us so far. I'm sure at least some of it will seem irrelevant. But just as great cinema draws on the fundamental principles of many arts -- performance, photography, music -- so, too, does alternate reality gaming. I have a solid feeling that the more I learn about the underpinnings of these disparate arts, the more fun and compelling my games will be.