Let’s talk personal social media strategy, and how I’m trying to protect democracy by setting up a way to get my blog posts by email. No, really.
Look, we all know the stark truth. In the year 2017, Twitter is a hot mess, a festering swamp of villainy, a miasmatic and oppressive empire of Nazis and the people who enable them. The company’s attempts to fix rampant abuse and harassment have been shallow and ineffective, often targeting victims more than perpetrators. Something has to be done. Nothing is being done.
I say this as someone who loves Twitter. I wouldn’t be enjoying the career I have now if it weren’t for Twitter.
But time and Trump have changed the world, and social media most of all. A lot of people are increasingly uncomfortable with the knowledge that being on Twitter makes us complicit in an ecosystem of unrelenting evil. And there’s a certain vulnerability that comes from making commercial advertising networks your primary internet home. Not just the constant knowledge that at any time the eye of Sauron might fall upon you and evil will come your way; no, something subtler and more pernicious, even, than that.
Social media are a vector for propaganda, paid and otherwise. They’re sources of bad information and unsupported opinions. They are the domain of emotion over fact, and what you let into your brain shapes your very identity. Ordinarily a certain skeptical vigilance would armor us from this. But now we live in a world where anyone with a botnet or a troll farm can exploit the human urge to engage with our peers in good faith. This is a danger to democracy, and it is likely to remain so for the foreseeable future.
And yet. Twitter is where my friends and colleagues are. It’s where my readership and reviewers are. It’s a source for work and promotion that I don’t have a replacement for. Leaving Twitter and quitting writing are not the same, but it’s hard to see where the difference lies for me.
Which is a third kind of vulnerability: as goes my Twitter account, so goes my readership. And if Twitter falls, or if we do collectively decide to leave the platform en masse, then I could face a real struggle in keeping my head above the vast ocean of obscurity.
That’s doubly true on Facebook, where what you see and who sees you are heavily regulated by an invisible and ineffable algorithmic hand. When you speak up on Facebook, there’s no telling if anyone will ever hear it. And often the things it chooses to show are the least important things of all.
So it’s time to start looking for an escape plan. Time to execute a diversification strategy, as they say. This is risk mitigation, pure and simple. There are too many of my eggs in Twitter’s basket.
I have long maintained that the best platform is the one that you own. And this is the place that I own — if you can find it.
But blogs aren’t what they used to be, and for a lot of reasons. For one thing, search engine visibility relies a lot on social traffic, these days, for good and ill. When Google Reader went bust, a lot of people just gave up on their RSS feeds, preferring instead to just click links as they happen to see ‘em pop by in a social feed. You can post, but there’s still not any guarantee that anyone’s paying attention.
There is a third way, pioneered by outfits like Tinyletter. The good old-fashioned email newsletter.
I do have a newsletter already, and if you’re reading this, there’s a good chance you’re subscribed already. But it’s a sporadic sort of thing where I mainly announce new ways for people to give me money. It’s got a lot of subscribers! But I don’t figure those people would be happy if I started mailing them every day, or even every week.
So I’m starting a new, higher-frequency list. This new Deus Ex Machinatio newsletter is going to send out my blog posts, no more than once a day, and probably less because ha ha ha ha ha who are we kidding if we think I’m going to be blogging every day. Though who knows? Maybe I will.
You can subscribe here: http://eepurl.com/c75VPb (And if you subscribe before 4pm on Oct. 19, 2017, you’ll get this very email in your inbox! Neat!)
Going forward, I’m going to move a lot of my social media energy back over here again. No more threaded tweetstorms. Maybe I’ll post my daily sketches here, and talk about... you know... day-in-the-life social stuff. How my work is going, or how I like my haircut, or which conventions I’m going to this year and why. And as always, I’ll noodle over writing craft, game design, or post my hot takes. You know, what you expect from me.
That means I’ll be somewhat less visible online unless you’re opting in or following me here. Please consider opting in.
I’m really excited about this, I won’t lie. I miss the depth and substance of the blogging days. This might be a path back in. Dang, do I hope this works.
But to make it work, this is needs to be a two-way street. So I want to know where to find you in your space, too. Do you have a newsletter, too? Link it in comments. Got a blog? Hook us up so we can Feed.ly our hearts out. Tell us where you live on the internet and why you’ve picked those places.
It’s not a solution. Not a bold or brave stance. This is just damage control. But listen, if we’re going to save democracy, we all have to start somewhere.